Shopdroppers

« This is the season of frenetic shopping, but for a devious few people it’s also the season of spirited shopdropping.

Otherwise known as reverse shoplifting, shopdropping involves surreptitiously putting things in stores, rather than illegally taking them out, and the motivations vary.

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At Powell’s Books in Portland, Ore., religious groups have been hitting the magazines in the science section with fliers featuring Christian cartoons, while their adversaries have been moving Bibles from the religion section to the fantasy/science-fiction section.

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One of the first reports of shopdropping was in 1989, when a group called the Barbie Liberation Organization sought to make a point about sexism in children’s toys by swapping the voice hardware of Barbie dolls with those in GI Joe figures before putting the dolls back on store shelves.

Scott Wolfson, a spokesman for the federal Consumer Product Safety Commission, said he was not sure if shopdropping was illegal but that some forms of it could raise safety concerns because the items left on store shelves might not abide by labeling requirements and federal safety standards. » (Anarchists in the Aisles? Stores Provide a Stage, Christopher Maag, NYTimes 24 Dec.)

SHOPDROP: To covertly place merchandise on display in a store. Primarily used in tactical media projects and art installations. A form of "culture jamming" s. reverse shoplift, droplift.